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  Developing the Indian Market: 2018 Delta India New Product Launch

Delta’s Industrial Automation Business Group (IABG) has just brought its new product launch campaign to four cities in India: Pune, Gurgaon, Ahmedabad and Chennai, from November 14 to 21. During the four city events, Delta showcased its new Industrial Automation products for around 600 channel partners and customers, which received outstanding feedback. The campaign has successfully developed a range of new business opportunities for Delta in India.

Mr. Manish Walia, head of IABG’s India team said, “After last year’s positive campaign experience, this year we revealed more of our latest IA products for the India market. In addition to presenting Delta’s Industrial Automation integration capabilities, it will greatly help us in developing our target industries and potential customers. Our guests were all very excited about these new products and there was lively interaction during the events. Delta is committed to supporting the India market together with our partners, and we are confident to say that the new product promotions are going to bring us great success in sales and market development in India in the coming years.”

India is one of the world’s top ten economies and it covers a huge geographical area. The textile, heavy industry, food processing and energy sectors are all developing rapidly. Knowing India’s potential, Delta began strategic market development and other business in India starting in 2003. After four years of developing local markets, Delta initiated the promotion and sale of Industrial Automation products in 2007 under Manish’s lead. With eleven years of focusing on technology, field applications and market development in India, Delta’s Industrial Automation has become widely acknowledged by a broad range of Indian clients who continue to provide positive user experience and feedback. Besides sales and marketing development, Delta is committed to “Made in India” and growing together with Indian partners. Since its inauguration in 2016, Delta’s plant in Hosur, India, has been the key manufacturing base of Industrial Automation products. The new Krishnagiri plant is under construction, and plans are for its completion in Q3 2019.

Delta’s IABG Taiwan and Indian teams cooperated in hosting the four events in Pune, Gurgaon, Ahmedabad and Chennai in one week. Manish indicated these cities are clusters for India’s manufacturing and machine making industries, and are key customers for Delta Industrial Automation. During the events, Delta launched its latest products that catered to local needs. The Hot Swappable Mid-range PLC Redundancy AH560 Series provides double protection with redundant power, a CPU, and communication design. It maintains stable operation even if one power source crashes, one CPU malfunctions, or one communication channel goes off-line. The Compact Modular Mid-range PLC AS200 Series features an EU Terminal design to save wiring time and installation space. Besides the built-in Ethernet, USB and RS-485 communication ports, the AS200 Series offers built-in a CANopen function for cost-efficient applications. The Compact Elevator Drive MH300-L is Delta’s new elevator drive specifically designed for the India market. Its compact design saves cabinet space, and the built-in Automatic Rescue Device (ARD) supports change over delay logic between 3-phase current and UPS backup, keeping elevator operation free from power supply issues.

This was Delta IABG’s second opportunity to host a product launch campaign in India. Following great feedback from 2017, Delta presented a series of its latest products this year, including:
• Basic Compact Drive ME300 Series
• Compact Elevator Drive MH300-L Series
• Compact Modular Mid-range PLC AS200 Series
• Hot Swappable Mid-range PLC Redundancy AH560 Series
• Industrial Ethernet: IIoT Routers DX3001H9 Series, Ethernet Switches DVS Series
• Energy Management Solution: Power Meter DPM Series, Industrial Energy Management System DIAEnergie
• Machine Vision System: Handheld Barcode Scanner DAH Series, Fixed-mount Barcode Scanner DFS Series, Vision Sensor VIS100 Series, Stereo Vision System
• Temperature and Gas Flow Management: Temperature Controller with new PID Control DTI Series, Intelligent Temperature Controller DTK Series, Gas Flow Meter DFM Series
• Smart Sensors: Basic Multifunction Pressure Sensor DPB Series, Area Sensor AS Series, Inductive Proximity Sensor IS Series, Photoelectric Sensor PS Series, Laser Displacement LD Series
• Industrial Robots: SCARA Robot DRS Series, Delta Articulated Robot DRV Series

In keeping with the geography, climate, traffic conditions and customs of India, the four launch events began at 7pm followed by a cocktail dinner after 9pm, which extended the discussion and experience-sharing time between attendees and Delta’s sales and R&D teams from India and Taiwan. The dinner lasted until late and was a delightful and memorable evening for all the attendees. With the success of the launch events, Delta’s IABG anticipates even greater opportunities and achievements in the Industrial Automation markets of India.
Delta’s Industrial Automation Business Group (IABG) held its “2018 New Product Launch Campaign” in 4 Indian cities: Pune, Gurgaon, Ahmedabad and Chennai from November 14 to 21
Delta IABG Taiwan R&D and Sales team and the head of the IABG’s India team Mr. Manish Walia (middle) at the product launch event
Mr. Manish Walia indicated that the new product promotions are great opportunities to connect Delta with Indian partners
Delta presented a series of its latest IA products at the event
The Basic Compact Drive ME300 Series and Compact Elevator Drive MH300-L Series were the highlights of the event
The redundant features of the Hot Swappable Mid-range PLC Redundancy AH560 Series provides double protection. The compact Modular Mid-range PLC AS200 Series adopts built-in EU Terminals to save wiring time and installation space
Many channel partners and customers participated in the product launch event
The attendees showed great interest in the products, and had lively discussions with Delta’s team
News Source: IABG Marcom
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