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Delta Electronics (Thailand) Wins Thailand’s Top Corporate Brand Values Award
Bangkok, Thailand, August 16, 2017- Delta Electronics (Thailand) PCL. has been honored for the third consecutive year at the Thailand’s Top Corporate Brand values Awards. This year, the company was awarded for achieving the highest corporate brand value in Thailand worth 50,381 million baht. Professor Bundhit Eua-arporn, Dean of Chulalongkorn University, presented the Thailand’s Top Corporate Brand Values 2017 Award to Mr. Hsieh Shen-yen, President of Delta, at the Sukree Kaewcharoen Auditorium in Stock Exchange of Thailand.
The award is jointly organized by the Faculty of Commerce and Accountancy at Chulalongkorn University and the Stock Exchange of Thailand in recognition of Thai organizations that had achieved outstanding corporate brand value in every industry. In addition, the award aims to create awareness for corporate brand development which is an important factor in driving a business toward a sustainable future. Delta has been recognized in the Electronic Components industry for three consecutive years since 2014 starting from the Rising Star award. From 2016 to 2017, Delta had grown its corporate brand value by 37% with its business strategy focusing on Power Electronics, Automation and Infrastructure. The award has been applying the "CBS Valuation" (Corporate Brand Success Valuation) methodology since its inauguration. CBS is an integrated mathematical formula based on marketing, finance, and accounting concepts.
Mr. Hsieh Shen-yen (left) receiving Thailand’s Top Corporate Brand Values 2017 Award from Professor Bundhit Eua-arporn, Dean of Chulalongkorn University
Prof. Guntalee Ruenrom, a lecturer at the Department of Marketing, Faculty of Commerce and Accountancy, Chulalongkorn University developed CBS valuation
Group photo of organizations with top corporate brand value in every industry
Delta Electronics (Thailand) wins Thailand’s Top Corporate Brand Values Award.
Delta Electronics (Thailand)
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