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Delta Named as a Best Taiwan Global Brand for 5 Consecutive Years with a 17% Increase in Brand Value
The only company to achieve double-digit growth for the past three consecutive years
Delta Electronics was named as one of the Best Taiwan Global Brands for the fifth consecutive year at an award ceremony announcing the results of a brand survey by Interbrand and the Taiwan Industrial Development Bureau. Delta’s brand value has also increased by 17% to US$ 199 million this year and it became the only company with double-digit growth for the past three consecutive years. This recognition affirms Delta’s efforts in continuously developing new products and technology that fit global green business trends.
Ms. Shan-Shan Guo, Chief Brand Officer of Delta Electronics, attended the award ceremony on behalf of Delta, and remarked, “Delta has a unique value proposition and innovative technology and products. With the imminent challenge of climate change, Delta’s business development closely aligns with its CSR. Delta continues to provide high energy efficiency products and solutions that have helped our customers save nearly 14.8 billion kWh of electricity and reduced carbon emissions by about 7.9 million tons of CO2e from 2010 to 2014.” From 2010 to 2014, Delta successfully reduced its electricity intensity (electricity use per product value) by 50% compared to 2009. By engaging in the CDP’s Commit to Action initiative, Delta promises a further 30% reduction in electricity intensity by 2020 to fulfill its mission: “To provide innovative, clean, and energy-efficient solutions for a better tomorrow.” Delta’s accumulated energy saving solutions and practices across the world have become its unique brand assets. For the 2015 United Nations Climate Change Conference (COP21), Delta will present its energy-saving solutions as well as the 21 green buildings it has constructed over the past 10 years at the Grand Palais in Paris, France, to share its technology and achievements in green buildings with an international audience. Delta invests 5% to 6% of the group's annual sales revenues in technology research and development to provide high-efficiency products and integrated energy-saving solutions. Over the past a few years, Delta’s global achievements include: solar tracking systems for a large CSP plant in Nevada, telecom power systems with the world’s number one energy efficiency that lead in India, EMEA, and China, and datacenter infrastructure with high energy-efficiency power and cooling systems for large internet service providers. As for the new business, since 2011, Delta has developed EV charging technology to become an industry leader. Delta is helping Norway build its largest EV charging infrastructure project, which is expected to have over 1,000 EV charging stations. The project demonstrates Delta’s leading position in clean technology. The brand survey was organized by Interbrand and the Taiwan Industrial Development Bureau. Using Interbrand’s professional assessment process and criteria, the survey evaluates the brand value of Taiwan’s top companies. The recognition for being named to Best Taiwan Global Brand for the fifth consecutive year once again affirms that Delta’s brand strategy matches its corporate mission and business development.
Ms. Shan-Shan Guo, Chief Brand Officer of Delta Electronics (right), received the trophy of Best Taiwan Global Brands from Dr. Ming-Ji Wu (left), Director General of Industrial Development Bureau.
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