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Delta Selected Again as a Taiwan Top 20 Global Brand
Delta's brand spirit: Smarter. Greener. Together.
Taipei, Taiwan, September 25, 2012 – Delta Electronics was named today as one of Taiwan's Top 20 Global Brands 2012, and was the only industrial brand among large electronics companies selected for two consecutive years. The Taiwan Global Brand Value Survey was organized by the Bureau of Foreign Trade, Ministry of Economic Affairs, implemented by Taiwan External Trade Development Council, and conducted by Business Next Magazine and Interbrand Consulting. The award presentation ceremony was held today at the Taipei International Convention Center with Delta CEO Ping Cheng and Delta CBO Shan-shan Guo attending on behalf of Delta.
According to Delta CEO Cheng, "It is a great honor for Delta to win recognition from a brand valuation system that is used globally. Over the past year or so, we have strengthened our brand commitment in different parts of the world and completed many big system projects with local clients and governments. These have included funding from the US Department of Energy to develop smart charging infrastructure for electric vehicles; the completion of energy-saving projects for buildings with leading European fashion chains, investment in a 3.6MWp solar plant project for the Golden Sun Demonstration Project in China, and others. We are involved in CSR activities and stress consistency between our operation philosophy and environmental protection and energy conservation issues to establish positive brand links. Recently, we have also been selected for the Dow Jones Sustainability Index (DJSI) 2012 and DJSI Asia-Pacific 2012 and ranked as the 2012 DJSI Sector Leader for the ITC sector. All of these are concrete outcomes from our continued brand promotion." Delta Chief Brand Officer Guo said, "Earlier this year, when we analyzed and contrasted world trends and Delta's core values, we developed the Delta brand spirit: 'Smarter. Greener. Together.' It means that we are building a smart and green lifestyle together with our customers and other partners. 'Smarter' represents continuous technical improvement for Delta functional requirements such as product efficiency and reliability; 'Greener' refers to Delta's company mission for the past 40 years, "To provide innovative, clean and energy-efficient solutions for a better tomorrow.' And 'Together' represents Delta's operation philosophy for understanding customer needs and maintaining long-term partnerships." Strengthening brand value throughout the company, Delta arranges internal brand training for employees and emphasizes internal communications. Last December, the Delta Brand Bimonthly was published in three languages for nearly 80,000 Delta employees around the world. The bimonthly shares news about the brand with Delta's business units and distributors worldwide. For external promotion, Delta is implementing a global communications program. In April this year, Delta brought together 13 business units from around the world for the first time to participate in the Hannover Messe, the biggest industrial fair in the world, and launched a serial branding campaign at the same time. At Computex Taipei held in June, Delta's consumer electronics won the highest honors of the show: the Gold Award of the 2012 Computex Design & Innovation Awards and the 2012 Computex Best Choice Award. In August, Delta announced an expanded edition of its corporate identity system, and in the second half of the year, initiated a global branding campaign. Looking to the future, Delta continues to increase the proportion of sales for its own-brand systems and solutions, and to launch new energy-efficient and energy-saving solutions. Most importantly, Delta is living its brand spirit at each and every point of contact with customers.
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