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Bridgestone Corporation and Delta Electronics Agree on Joint-Development for Next-Generation Electronic Paper Products
Tokyo, November 09, 2010 – Bridgestone Corporation and Delta Electronics announced today that they have entered into an extensive joint agreement to develop and manufacture the next-generation of electronic paper products and applications.
The joint development between Delta and Bridgestone will provide valuable synergies between Bridgestone's Quick Response Liquid Powder Display (QR-LPD) technology and Delta's core competencies in the areas of energy solutions and imaging technology. QR-LPD is a bistable, reflective display technology that uses airborne, electronically switchable powder particles of extremely high fluidity. The results are paper-like visibility, wide viewing angles, fast response times and ultra-low power consumption. Bridgestone will market its electronic paper modules under the brand name "AeroBee". According to the agreement, Delta will utilize Bridgestone's AeroBee e-paper display modules to develop next-generation electronic paper products, applications, solutions and services. Delta's initial focus will be the Greater China market, starting with e-reader devices and e-signage, and will subsequently expand its offerings globally.
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